ABI Signage

Big beer gets a clean new look

After the $100 billion merger of ABInBev and SABMiller, it was time to clean up the old visual identity system. We cleaned up their wordmark, created a custom typeface, and created a visual language to help bring it all together.

Work created at Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: Andrew Bellamy
Designers: CJ Draper

ABI New Logo ABI Guidelines ABI SWAG ABI SWAG 2 ABI Interior Spread