ABOUT THE PROJECT
Eat Arcade is a sub brand of the ever popular mix and match restaurant delivery service, Served By Stadium. In this day and age, we are battered with choices upon choices. Eat Arcade is here to help curate your lunch menu. Eat Arcade will sms you one meal per day at 10am. If you like what you see, respond with a simple, "Yes" and your food will be delivered to you by 1pm. Seems simple? We thought so too. As promised, No delivery fees. No tips.
I was a Designer on the project working very closely with my Art Director, Andrew Tupper at Kern + Lead. I created the wordmark for the logo while also embracing the parent branding. The identity system spans everything from a website, to signage for TechDay NYC 2015.
Visit Eat Arcade