Bud Light Pop

Building the new Bud Light

After a successful and award winning rebrand, Bud Light was still in a decline with low brand perception. With beautiful packaging in place, we were tasked to build a brand complete with strategy and visual brand identity.

Work created at Jones Knowles Ritchie
Executive Creative Director: Tosh Hall
Creative Director: JB Hartford
Design Director: Robert Medkeff
Designers: Cyrus Blais, CJ Draper, Izgi Yapici
Typographer: Ian Brignell
Photographer: Martin Wonnacott

Bud Light Bold Specimen Bud Light Billboard Bud Light Pour / Glassware Bud Light Racetrack Illustrations Bud LightConcert Series Bud Light Fridge America's Favorite Light Lager Bud Light Wild Posting