BLX Beauty Label

Refreshment with a twist.

Bud Light Lime has a new brewing process and needed its' packaging to represent that. Now brewed on top of real lime peels to provide a natural lime flavor, fresh taste, and smooth drinkability in every sip. This summer, live limed.

Work created at Jones Knowles Ritchie
Executive Creative Director: Tosh Hall
Creative Director: JB Hartford
Design Director: Robert Medkeff
Designers: CJ Draper, Izgi Yapici
Food Photographer: Maren Caruso
Lifestyle Photographer: Laundry Service

BLX Lime BLX Orange BLX Lime BLX Orange Dock BLX Cooler