Refreshment with a twist.
Bud Light Lime has a new brewing process and needed its' packaging to represent that. Now brewed on top of real lime peels to provide a natural lime flavor, fresh taste, and smooth drinkability in every sip. This summer, live limed.
Work created at Jones Knowles RitchieExecutive Creative Director: Tosh Hall Creative Director: JB Hartford Design Director: Robert Medkeff Designers: CJ Draper, Izgi Yapici Food Photographer: Maren Caruso Lifestyle Photographer: Laundry Service