ABOUT THE PROJECT
We were tasked to create and launch a centerpiece of revitalization for Newark, New Jersey’s Military Park. Being from the midwest, I'm familiar with the roadside burger stand. When I heard about Burg, I was more than excited to get started. I came up with multiple directions to present to the client and was able to push this roadside inspired concept to its completion. Vintage signage and character icons are the inspiration of this identity in order to turn the 50s diner, into a 2015 classic. In Burg Boy We Trust
With our core idea in place, I created and lead a team of designers to create all of the collateral for Burg. Pieces include everything from the exterior signage, to the burger illustrations, to the clever little tags for the website. We thought Instagram would be a great inspiration for the website considering that this is a destination for #foodies–the results have proven to be mouth watering.