In Spring of 2013, I received this email from my boss regarding a new project, “We are working on a new hip bar project which is part of the RedFarm world. The bar will be directly below RF actually. Decoy will serve mainly duck dishes and booze.” Everything about this is right up my alley. A highly vintage inspired design geared for hunters really got my midwestern blood a flowin’. I may or may not have used this as an excuse to buy vintage ammunition and duck decoy advertisements off of ebay. (I did)


I was a Designer on the project working very closely with my Art Director, Andrew Tupper at Kern + Lead. I created a custom wordmark and icon for the logo while embracing a system across other pieces of collateral such as business cards and menus. Special thanks to Evan Sung for the beautiful photography.

Visit Decoy

Decoy Logo Decoy Branding Decoy Postcard Decoy Business Card Decoy Menu Decoy Exterior Decoy Interior Decoy Interior Decoy Food Decoy Food Decoy Drinks Decoy Drinks Decoy Icon