Play. Learn. Grow. Dream.
From naming to identity to uniforms, we built a new identity based around the icon of a home plate-representing safety, success and teamwork. The simplicity of the icon allows flexibility to create a system embodying the history and quirks of the game.
Work created at Jones Knowles RitchieExecutive Creative Director: Tosh Hall Designers: Cyrus Blais, CJ Draper, Jenny YungTypographer: Ian Brignell Photography: Jack Jeffries