ABOUT THE PROJECT
TK Hibiscus is an all-natural hibiscus tea company that is freshly blended and fresh brewed. Low in calories, TK Hibiscus is steeped with antioxidants and many beneficial plant acids that are very good for you―and make you feel even better. Hibiscus has quickly become a super food and has been known to help maintain healthy blood pressure levels and even cool your core body temperature. With a big floral flavor of hibisicus, you're sure to find that the result is simply refreshing.
I was a Designer on the project working very closely with my Creative Director, Andrew Tupper at Kern + Lead. I created the TK Hibiscus wordmark and icon for the logo while embracing a system across other pieces of collateral such as bottle packaging and the website.
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